All Value is Perceived Value

This post is from staff writer April Dykman. A lot of folks hate advertising, and it’s hard to blame them. But in a 2009 TED talk, ad man Rory Sutherland argues that what advertising creates — perceived value — doesn’t deserve its bad reputation. If you want to live in a world with less Stuff, [...]

Source: http://www.getrichslowly.org/blog/2011/01/13/all-value-is-perceived-value/

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