Saturday, January 21, 2012

The Law of Eternal ROI: Maximizing B2B Customer Lifetime Value through Renewals

It’s a marketer’s dream that their company can establish such customer loyalty that the consumer won’t ever leave them for their competitors. But in today’s highly competitive landscape, it’s increasingly difficult to keep your business customers loyal to your brand year after year. Nonetheless, by making it easy for them to renew, you’re one step [...]

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