Super Bowl ads: $3.5 million for 30 seconds; who?s going to win? (Not the game)

The Super Bowl is (almost) here, and companies are licking their chops over the opportunity to spend an average of $3.5 million for a 30-second spot plugging a product or service. But it’s more than that. Many businesses also use Super Bowl advertising to kick off a new campaign or feature that innovative new commercial [...]

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