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Sunday, August 28, 2011
Content Gating: Quid Pro Quo
“He who wants to do good knocks at the gate; he who loves finds the gate open.“Rabindranath Tagore Have you heard of content gating? Technically, it’s that thing you do as an online marketer to force potential clients or prospects to reveal their contact details first in order to get free downloadable content. You literally [...]
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